It's my alter book reading ego

Has anyone watched this youtube video?
http://www.youtube.com/watch?v=BuRuwR2JSXI

It's  funny because it's true!  It's who I become when I'm reading a book.  Anyone else get that way?  I was never able to describe the feeling exactly until I read Nora Ephron's I Feel Bad About My Neck.  I'll have to dig through and find the line but it's the perfect description of how I feel when I'm reading a good book.  Basically, everything else in my life becomes a huge bother to me.   

Anyone else get this way?

By the way, I'm not affiliated with this person at all.  I just came across it on youtube.