Dear Barnes and Noble,
Why are you having trouble competing with Amazon? Oh, let me count the ways. But before I do, this is coming from the heart because I am a Nook User! I love my Nook but you are making it so hard to continue. So let's get started on the ways you are not competing.
1) Do you know what I get in my email, every day, from Amazon? A Kindle Daily Deal. That's right. Every Day. To. My. Email. A book for 0.99 to maybe 2.99, at the most. Do you know what I get from Barnes and Noble? An email that says Nook Deals $5 and under. But what is actually in the email? The latest $12.99 releases! Seriously? Is it even remotely possible you aren't aware of this difference?
2) I am a self-published author. Do you know how easy it is for me to share a link and a few words about my book on Amazon? With one click. That's right. One click and I can share with Twitter, Facebook, or email. Do you know how I have to share a B&N link? I have to copy and paste with two different windows open. Of course I advertise more on Amazon. And, in case you are dismissing me because I am an indie author, just do the math. Let's go with a conservative estimate of 10,000 authors selling one book a day at 0.99. That's nearly 1.5 million dollars a year. Chump change you say? Your the ones complaining about losing money. That's 1.5 million dollars of pure profit. Just for making a couple of adjustments to your web page. And, I really believe that is a conservative estimate. I mean, I sell modestly, but still 3 to 1 Amazon to B&N.
3) Message boards. You don't have any message boards on your site, at least that I've noticed. Do you think you are too high brow for message boards? Have you been on Amazon? Ever? People like them. We use them. Get some!
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4) Oops - how could I forget that great Free list on Amazon? Right there - side by side with the paid bestsellers. Last time I checked B&N doesn't even have a Free list, let alone one that is with the paid bestsellers. No you don't make money from the free books but readers come to your site, they try a free book, then come back and buy from that author. How do you not get that?
I'm sorry to say B&N, but it feels like you are just barely trying to be in the e-book business. Now you might be separating your Nook and B&N businesses! Have you lost your minds? The future is e-books. Denying it doesn't make it less true. So don't make me regret the $249 I spend last year on a Nook. Don't force me to switch back to Kindle (not that I have anything against Kindle, I just don't want to lay out another $200). Get in the game!! Hire some people with foresight, with vision! Stop fighting change. It's coming and you will be left behind simply because you don't like it.
Why are you having trouble competing with Amazon? Oh, let me count the ways. But before I do, this is coming from the heart because I am a Nook User! I love my Nook but you are making it so hard to continue. So let's get started on the ways you are not competing.
1) Do you know what I get in my email, every day, from Amazon? A Kindle Daily Deal. That's right. Every Day. To. My. Email. A book for 0.99 to maybe 2.99, at the most. Do you know what I get from Barnes and Noble? An email that says Nook Deals $5 and under. But what is actually in the email? The latest $12.99 releases! Seriously? Is it even remotely possible you aren't aware of this difference?
2) I am a self-published author. Do you know how easy it is for me to share a link and a few words about my book on Amazon? With one click. That's right. One click and I can share with Twitter, Facebook, or email. Do you know how I have to share a B&N link? I have to copy and paste with two different windows open. Of course I advertise more on Amazon. And, in case you are dismissing me because I am an indie author, just do the math. Let's go with a conservative estimate of 10,000 authors selling one book a day at 0.99. That's nearly 1.5 million dollars a year. Chump change you say? Your the ones complaining about losing money. That's 1.5 million dollars of pure profit. Just for making a couple of adjustments to your web page. And, I really believe that is a conservative estimate. I mean, I sell modestly, but still 3 to 1 Amazon to B&N.
3) Message boards. You don't have any message boards on your site, at least that I've noticed. Do you think you are too high brow for message boards? Have you been on Amazon? Ever? People like them. We use them. Get some!
Added 1/26
4) Oops - how could I forget that great Free list on Amazon? Right there - side by side with the paid bestsellers. Last time I checked B&N doesn't even have a Free list, let alone one that is with the paid bestsellers. No you don't make money from the free books but readers come to your site, they try a free book, then come back and buy from that author. How do you not get that?
I'm sorry to say B&N, but it feels like you are just barely trying to be in the e-book business. Now you might be separating your Nook and B&N businesses! Have you lost your minds? The future is e-books. Denying it doesn't make it less true. So don't make me regret the $249 I spend last year on a Nook. Don't force me to switch back to Kindle (not that I have anything against Kindle, I just don't want to lay out another $200). Get in the game!! Hire some people with foresight, with vision! Stop fighting change. It's coming and you will be left behind simply because you don't like it.